中国彩票业的销售公平性研究  

Research on the Sales Fairness of Chinese Lottery Industry

作　　者：李刚[1] 

机构地区：[1]上海师范大学商学院,上海200234

出　　处：《上海师范大学学报（哲学社会科学版）》2014年第4期33-45,共13页Journal of Shanghai Normal University(Philosophy & Social Sciences Edition)

基　　金：2011年度教育部人文社会科学研究规划基金项目"社会福利最大化约束下我国彩票销量的合意规模测度及其实现的研究"(11YJAZH044);2013年度上海市教委科研创新一般项目"责任彩票战略实施机制的研究"(13YS030)的阶段性研究成果

摘　　要：文章利用中国2000年—2013年各年份各发行主体和各玩法类型彩票的省际销量以及相应其他经济和人口等数据,采用Suits指数并辅以收入弹性为指标,考察了中国彩票业的销售公平性,并与国内外文献结果相对比,发现:(1)各类型彩票销售公平性依次为竞猜型>乐透型=即开型>视频型>数字型,与国际情况相一致。(2)不论是相同玩法类型,还是总体情况,体育彩票销售公平性一直高于福利彩票。(3)总体上,中国彩票业销售公平性呈先大幅下降、又略有上升和再略有下降趋势,原因在于不同年份各类型彩票销售比重波动较大。文章最后提出,为提高中国彩票业的销售公平性,应当严格限制视频型和基诺型、大力发展体彩竞猜型以及审慎开放网络售彩。On the basis of the sales of different types of lottery issued by different organizations in provinces in China from 2000 to 2013and the corresponding demographic variables,taking suits index and income elasticity as measurements,the paper discuses the sales fairness of Chinese lottery industry,and then compares the relevant research results at home and aboard.The paper finds out:firstly,sales fairness of difference types of lotteries in China,like other countries,goes as Totto> Lotto= Scratch> Video> Numbers;secondly,sales fairness of sports lottery is higher than that of welfare lottery both in terms of types and the overall conditions;thirdly,sales fairness of Chinese lottery industry over the years decreased dramatically,then increased slightly and decreased slightly again,due to the fluctuations of sales ratio for different types of lottery in different years.The paper puts forward that the lotteries of Video and Keno should be strictly restricted,Totto should be vigorously promoted,and lottery selling through internet should be prudentially conducted in order to increase the sales fairness of Chinese lottery industry.

关 键 词：彩票 社会福利 销售公平性 Suits指数 收入弹性 

分 类 号：F719[经济管理—产业经济]