嬗变抑或固守:社会转型期民众的竞技体育观——基于伦敦奥运会期间网易体育的舆情分析  

Changing or Defending: Public View on Competitive Sports During the Period of Social Transformation of China——Based on the Analysis of Public Opinions Presented on Net Ease During the 2012 London Olympics

作　　者：王斌[1] 吴林隐[1] 

机构地区：[1]华中师范大学体育学院,湖北武汉430079

出　　处：《华中科技大学学报（社会科学版）》2014年第4期132-140,共9页Journal of Huazhong University of Science and Technology(Social Science Edition)

摘　　要：中国社会转型期的民众竞技体育观是一个引人重视,却缺少系统化实证分析的问题,既往研究多为价值思辨,未能把握其具体表现的复杂性。本文以网易体育网站在伦敦奥运会期间的舆情为对象,通过若干典型案例,分别从国家与竞技体育的关系、成绩与竞技体育的关系、竞技体育中的体育精神及竞技体育与大众体育的关系这四个方面对其展开系统分析,发现当前我国民众的竞技体育观从总体上呈现出"双重性"和"过渡态"并置特征,即静态的"传统"与"现代性"交错杂揉与动态的"传统"向"现代性"转化。形构这一双重特性的则是社会转型期间诸多深层的社会机制与文化观念。Public view on competitive sports is widely noticed but still lacks of systematically empirical a-nalysis.Previous studies are mostly ideological thoughts which failed to interpret the complexity of its specific manifestation .This paper focuses on the public opinions presented on Net Ease during the 2012 London Olym-pics.Via some typical cases , systematic analysis is developed from careful researches on the relationship be-tween state and competitive sports , achievement and competitive sports , competitive sports and popular sports , and sportsmanship in competitive sports .This study finds that contemporary public view on competitive sports in China shows a coexistence of “duality”-the static mixture of “tradition” and “modernity” and “transi-tion”-the dynamic transformation from “tradition” to “modernity”.What form the situation are miscellane-ously profound social mechanism and cultural concepts during the period of social transformation .

关 键 词：社会转型期 民众 竞技体育观 

分 类 号：C912.2[经济管理]