优化旅游景区门票价格管理问题探索  

Exploration for Optimal Price Management in Scenic Spots

作　　者：孙江虹[1] 

机构地区：[1]中州大学,河南郑州450044

出　　处：《价格月刊》2014年第6期19-21,共3页

摘　　要：近年来,国内旅游景区门票价格轮番上涨,引起了社会的广泛关注,优化景区门票价格管理成为学术界研究的热点问题。在阐述旅游景区门票价格运行现状的基础上,分析了旅游景区门票价格"失控性"上涨的原因,并提出了优化旅游景区门票价格管理的对策。In recent years, the continuously rising prices of domestic scenic spots attracted a great attention, so the optimal management of ticket price has become a hot issue in academia. Based on the statement of price operation status in scenic spots, this paper explains the operating status of ticket price, analyzes the cause of price rising out of control, and puts forward suggestions to the countermeasure for optimal management of ticket price.

关 键 词：旅游景区 门票价格 优化管理 

分 类 号：F726.2[经济管理—产业经济]