论微博的图文景观及其内在张力  

On the Image-and-Word Landscape of Microblog and Its Intension

作　　者：杨向荣[1] 

机构地区：[1]湘潭大学艺术学院,教授411100

出　　处：《江苏社会科学》2014年第2期161-166,共6页Jiangsu Social Sciences

基　　金：湖南省教育厅重点项目"文学与图像关系研究:基于学理层面的考察"(11A126);湖南省哲学社会科学基金项目"基于‘语图’艺术史的图文关系研究"(12YBA298);中国博士后科学基金第6批特别资助"图文关系的学理渊源及其内在张力研究"(2013T60230);中国博士后科学基金第51批面上资助项目"文学与图像关系研究:基于‘语-图’关系史的考察"(2012M510063)阶段性成果

摘　　要：相比传统的纸媒时代,在网络媒介时代,观者的自觉意识前所未有地加强了,其阅读心理与阅读期待也发生了显著变化。微博作为现代新兴的网络媒体之一,其表现出来的图文景观无疑具有一定的代表性,而图像的兴起以及对文字的优势,也反映了更深层次的当下社会文化和审美心理的转型,其表征出来的图文景观在一定程度体现了当前视觉文化语境中图文关系的发展趋势。以微博的图文景观为切入点,进而探讨虚拟空间中图文关系的生成和建构,将有助于我们在视觉文化语境中明确图文关系的内在张力及其言说逻辑。Compared to the age of traditional paper media, viewers' self-consciousness has enhanced unprecedentedly in the age of internet media, changing greatly their reading psychology and expectation. As one of today's newly rising internet media, microblog, which displays an image-and-word landscape, is undoubtedly representative. The rising of images as well as their advantage over words reflects a more profound conversion of social culture and aesthetical psychology. The image-and-word landscape embodies to some extent the developmental trends of the relationship between images and words in the current context of visual culture. Starting from the image-and-word landscape of microblog and further exploring the generation and construction of the relationship between images and words in virtual space will contribute to defining the intension and logic of the relation between images and words in the context of visual culture.

关 键 词：微博 读图时代 图文景观 张力 

分 类 号：G206[文化科学—传播学]