网络团购存在的问题及对策分析  

Analysis on Existing Problems in Network Group Purchase and Relevant Countermeasures

作　　者：汪正宏[1] 

机构地区：[1]淮北师范大学管理学院,安徽淮北235000

出　　处：《长春大学学报》2014年第9期1188-1191,共4页Journal of Changchun University

基　　金：安徽省教育厅人文社会科学重点研究基地招标项目(Sk2012B599)

摘　　要：近年来,网络团购迅速兴起,但由于其发展时间不长且缺乏监管措施,存在许多问题,主要有网站模式同质化严重且客户忠诚度不高,缺乏信用和监管体系,网络信息存在安全隐患,团购网站难以确保产品和服务质量等。因此,应采取创新商业模式、完善监督体系和行业制度、建立维权机制等措施,促进网络团购的健康发展。In recent years,group purchase online has become more common. However,because of the lack of supervision,many problems have exposed,including the serious homogeneity of website mode and the low customer loyalty,the lack of credit and supervision system,the hidden danger of net information safety as well as the website's guarantee for products and service quality,etc. Therefore,measures should be taken to promote the healthy development of group purchase online by innovating commercial modes,improving supervision system and trade institution,establishing the mechanism of right protection and so on.

关 键 词：网络团购 同质化 监管体系 维权机制 

分 类 号：F724.6[经济管理—产业经济]