文化旅游地空间生产背景下居民社会空间感知模型与实证研究——基于对周庄古镇的调查  

A structural equation model for the empirical study of resident perception of social space in the context of space production at cultural tourist destination:Based on a survey of Ancient Town of Zhouzhuan

作　　者：郭文[1] 黄震方[2] 王丽[3] 

机构地区：[1]浙江工商大学旅游与城市管理学院,杭州310018 [2]南京师范大学地理科学学院,南京210046 [3]无锡商业职业技术学院旅游管理学院,无锡214153

出　　处：《地理研究》2015年第4期762-774,共13页Geographical Research

基　　金：国家社会科学基金项目(13CGL076);国家自然科学基金项目(41271149);教育部人文社会科学研究青年基金项目(11YJCZH047);江苏省高校"青蓝工程"优秀青年骨干教师培养计划基金项目;浙江工商大学高层次人才启动基金项目(1040XJ2314008)

摘　　要：在田野调查基础上,采用SPSS 18.0和AMOS 17.0数据统计软件对周庄文化旅游地空间生产背景下的居民社会空间感知进行了统计和处理,通过探索性因子分析和验证性因子分析,对居民社会空间感知模型以及不同职业和类型居民感知差异进行了测度研究,结果显示:1周庄居民社会空间感知总体上存在由利益关联、价值效能和情感眷恋组成的三维结构。2在感知次序上,呈现"利益关联→价值效能→情感眷恋"递减分异规律,本质上反映了深层结构是一种经济表层→社会感知→心理感知从外而内的感知规律。居民并未因具有参与旅游开发的机会权能而表现出对旅游开发的全面认同,在社会认同感知和心理认同感知层面还未得到深入,反映的居民社会空间感知是一个充满矛盾的感知结构。3不同职业和类型居民因参与旅游内容或程度不同对三维结构同样存在依次递减的分异规律,且每类群体间存在差异状态。研究认为,高质量的社会空间感知具有认知结构的全面性,居民社会空间感知结构的不平衡性对增进旅游空间生产的社会凝聚力提出新的诉求,提高居民空间参与程度和感知需要从有限参与→发展参与→充分参与的路径逐步改善。研究对周庄古镇旅游理性发展和可持续发展具有一定启发。Based on the field research, the statistics for resident perception of social space are processed with SPSS18.0 and AMOS17.0 in the context of space production at the cultural tourism destination, Ancient Town of Zhouzhuang. And the measurement research on residents' social space perception model as well as perception differences between and among different types of residents with different occupations is undertaken by means of exploratory factor analysis and confirmatory factor analysis as well. The study arrives at the following results:Firstly, the analysis of subjects shows that there exists a three- dimension structure in the resident perception of social space, that is, Interest Connection, Value Efficiency and Emotion Attachment; Secondly, the phenomenon of decreased differentiation in perception level is discovered, specifically, from the Interest Connection to the Value Efficiency, and then down to Emotion Attachment; In essence, it reflects the perception rule, a kind of deep structure from the outside layer of economy to social perception, and then to the core of psychological perception. The tested residents do not show overall recognition on tourism development even though they are endowed the chance power of participating in the tourism development on the one hand, on the other hand, the fact that the social identity perception and the psychological identity perception have not been deepened yet presents a contradictory structure in the resident social space perception; Thirdly, successively decreased differentiation is also found in the above- mentioned three- dimension structure for different types of residents with different occupations due to the difference in the content or degree of tourism participation. What's more, difference between each type of group is found. The study comes to the following conclusion: Highly- qualified social space perception assumes comprehensiveness in cognition structure; the imbalance in the resident perception structure of social space triggers new demands upon pr

关 键 词：旅游空间生产 居民社会感知 文化旅游地 周庄 

分 类 号：F592.7[经济管理—旅游管理]