新政后中国传媒集团的发展战略  

On the Development Strategy of Chinese Media Group after the New Policy

作　　者：孙莉[1] 

机构地区：[1]西南财经大学人文学院新闻系

出　　处：《编辑之友》2015年第1期11-14,共4页Editorial Friend

摘　　要：随着媒介技术的发展,新旧媒介的竞争与更迭一直不断,但在实践中互补与融合的趋势却始终居于主流。近年来,随着新媒体的兴起,传统媒体尽管一直在提融合转型,但收效甚微,日益陷入困局,而曾一度被寄予厚望的中国官办色彩的传媒集团也乏善可陈。文章主要分析了媒介融合新政的真正转型意义,未来大型的中国传媒集团的竞争实质和利弊,并从传媒发展规律本身来预测它即将发生的战略转型。With the development of media technology, the new and old media has been competing and alternating, but in practice the trend of complementation and fusion has been the mainstream. In recent years, with the rise of new media, although traditional media has been talking about fusion transformation all along, it has had little effect. Chinese state-run media group which once was given great expectations is not worth mentioning. The paper analyzes the real transitional significance of new policy of media convergence, analyzes the competition essence and the advantages and disadvantages of competition of the future chinese media group, predicts impending strategy transformation of Chinese media group.

关 键 词：媒介融合 传媒集团 新媒体 

分 类 号：G206-F[文化科学—传播学]