传统文化资源与中国期刊发展  

The Traditional Cultural Resources and the Development of Chinese Journal

作　　者：王晓生[1] 

机构地区：[1]中南大学文学院

出　　处：《编辑之友》2015年第1期50-53,共4页Editorial Friend

基　　金："党报集团核心竞争力提升对策与路径研究"(11BXW011);教育部人文社科青年项目"媒介素养与性别意识重建"(10YJC860020)研究成果

摘　　要：中国还不是世界性的期刊强国。作为期刊后发国家,必须将后发优势转化成比较优势,其中一个可以利用的重要方面是中国的传统文化资源。在经济理论上,传统文化资源对中国期刊发展具有比较优势,也具有边际效益稳定的特性。这一点也被统计数据证实:海外机构订户多订购中国传统文化内容性期刊。中国期刊应抓住传统文化复兴的机遇发展世界品牌。China had not been the world powers of journal. As a latecomer in the development of journal, China has to convert the late-development advantage into comparative advantage. One of the important aspects that is the traditional Chinese cultural resources can be used. In economic theory, the traditional cultural resources has both the comparative advantage and the marginal benefit of stable properties on the development of Chinese journal. And this is also confirmed by the statistical data: overseas institutional subscribers mostly ordered the journals which are content of Chinese traditional culture. Chinese journals should seize the opportunity of traditional cultural renaissance to develop their brands in the world.

关 键 词：中国期刊 传统文化资源 期刊强国 

分 类 号：G239.2[文化科学]