网络环境下的舆论建构及其影响  

The Construction of Public Opinion and Its Infl uence under the Network Environment

作　　者：罗永雄[1] 

机构地区：[1]电子科技大学中山学院人文社会科学学院

出　　处：《编辑之友》2015年第5期11-15,共5页Editorial Friend

摘　　要：从议题的集中向意见的整合过渡,是网络舆论建构的重要环节,但它只是一种表层呈现,其建构的深层动因源于舆论主体的态度指向和情绪表达。网络社会是现实社会的镜像,对网络舆论的解读需要将其置于现实社会的空间环境中,网络舆论的建构过程对现存传播权力造成巨大冲击,使社会关系的重构成为可能。Transition from a focus on topics to views integration is the important link in the construction of network public opinion, but it is just a rendering surface, its deep motivation comes from trends in attitudes and emotional expressions of public opinion. The internet society is a mirror of social reality, the interpretation of the network of public opinion needs to be exposed to the real world. The process of the construction of network public opinion causes huge impact on existing power of communication, which makes it possible to reconstruction of social relations.

关 键 词：网络环境 表层呈现 内生动力 关系象征 网络舆论 

分 类 号：C912[经济管理] G206[社会学]