期刊栏目如何策划成市场卖点  

How to Plan the Marketing Point of the Periodical Columns

作　　者：王树槐[1] 

机构地区：[1]湖南教育报刊社

出　　处：《编辑之友》2015年第6期74-76,共3页Editorial Friend

摘　　要：栏目策划是期刊创新的重点,在期刊总体编辑宗旨和方针不变的前提下,重视栏目策划已成为多数期刊不断创新的策略。把期刊栏目策划成市场卖点的途径主要有四条:一是呼应办刊宗旨,用主题词串起所有栏目,通过有特色的重复来抓住读者;二是精心设置板块,切合读者阅读心理,通过有吸引力的板块来抓住读者;三是围绕重点栏目,精心组织系列文章,通过做足刊物特色来抓住读者;四是突出重头文章,满足读者快速浏览需求,通过提示文章内容精华来抓住读者。Column planning is the keynote of periodical innovation, when journal editing purposes and overall policy remains unchanged, the importance of column planning has become the strategy of most journals innovation. There are four ways to plan periodical columns into the market selling point: the first is to echo publishing aims, the second is to set up plate carefully, the third is to around the key columns, the fourth is to highlight the king of articles.

关 键 词：期刊栏目 栏目策划 市场卖点 创新 

分 类 号：G232[文化科学]