试论服饰广告中的色彩运用  

Try to talk about clothing colour is applied in advertising

作　　者：曹莉[1] 

机构地区：[1]江西服装学院艺术与传媒分院,江西南昌330201

出　　处：《佳木斯职业学院学报》2014年第9期257-258,共2页Journal of Jiamusi Vocational Institute

摘　　要：服饰广告以其特有的艺术魅力来吸引着人们的眼球,刺激着人们的购买欲。在服饰广告中,色彩是冲击人们视觉的第一要素。科学地将色彩运用于服饰广告之中是决定服饰广告成功与否的重要因素。本文对服饰广告中色彩的运用进行了研究,并对服饰广告中色彩运用的若干误区作出了一些提示,以及对我国服饰广告未来的发展的趋势进行了探索。Clothing ads with its unique artistic charm to attract people's attention, to stimulate the desire of the people. In clothing ads, the color is people visual impact, the first thing to do. Scientifically applying color in clothing ads is an important factor to successful clothing ads. In this paper, the use of color in the clothing ads are studied, and several misunderstandings on the use of the color in the clothing advertising made some tips, as well as to the clothing advertising in the future development trend in our country.

关 键 词：服饰广告 色彩运用 发展趋势 标新立异 

分 类 号：J524.3[艺术—艺术设计]