论新媒介时代的“媒介控制”  

Media Control in the New Media Era

作　　者：余志为[1] 

机构地区：[1]重庆大学美视电影学院,重庆400044

出　　处：《编辑之友》2015年第9期52-55,共4页Editorial Friend

摘　　要：文章以麦克卢汉理论视角来观察当前的媒介控制现状,讨论媒介"形式"与"内容"的关系将随着媒介融合生态的出现而体现新的内涵,新媒体的本质是互动和参与,媒介控制的关键不在事后处理而在于准确预见并做好规划,大数据时代的来临将给有效的网络舆论预测提供科学方法。The paper observes the current situation of media control from Mc Luhan's perspective. It discusses that the relation between the form and content changes as the media converges. The innate characters of new media are interaction and evolvement. The key to control media is not to handle behind but to foresee accurately and plan precisely. Big data era can provide the method for effective prediction of public opinion.

关 键 词：麦克卢汉 媒介控制 微博 互动 参与 

分 类 号：G206[文化科学—传播学]