中国报业:在转型与回归中变革发展  

Chinese Newspaper Industry: Reforming and Developing in Transition and Returning

作　　者：刘毅[1] 

机构地区：[1]厦门大学新闻传播学院,福建厦门361005

出　　处：《编辑之友》2015年第10期16-21,共6页Editorial Friend

基　　金：2015年度福建省社科规划青年博士论文项目"传播学视角下的公民话语权研究"(FJ2015C226);厦门大学基础创新科研基金研究生项目"文化软实力建设与我国传媒业发展战略研究"(201422G005)

摘　　要：当前中国报业存在着在重视新媒体与多元化经营这两种转型发展方式的同时,轻视内容、广告和发行这些传统主业发展的问题。然而,报业经营的现实表明,也许报业转型的前景是光明的,但目前中国报业的转型发展却面临诸多困难,成效并不理想,也并不足以解决中国报业发展的困境。中国报业在强调转型的同时,需要比以往更加重视报业主业的发展,走强调转型与主业回归并重的变革发展之路。Chinese newspaper industry overly emphasizes two types of transformation development while ignoring the core business. Although the transformation might have a bright future, it faces many challenges with a disappointing outcome, and the result is insufficient for traditional newspaper industry to solve all problems. This paper suggests that Chinese newspaper industry should pay more attention to the development of core business during the period of transformation. The dual-track of the transformation and the return of the traditional core business are the right ways.

关 键 词：中国报业 转型 回归 变革 

分 类 号：G219.2[文化科学—新闻学]