“互联网+”对出版行业发展的影响及对策  

The Influence of "Internet Plus" on the Development of Publishing and Its Countermeasures

作　　者：谢誉元[1] 冯炜[1] 

机构地区：[1]山东大学文学与新闻传播学院,山东济南250100

出　　处：《编辑之友》2015年第10期26-30,共5页Editorial Friend

摘　　要：2015年"两会"提出的"互联网+"战略,促进云计算、物联网、大数据等新兴技术与传统行业的融合创新,"互联网+"出版究竟会在技术创新和市场重构的激荡中产生出什么样的变革?文章基于对"互联网+"含义的把握,提出这一战略将推动出版行业转型升级,与此同时,出版行业应不遗余力地为读者做好连接与服务,最后从延伸产业链、多元化经营、"圈子"营销等方面提供具体应对策略。In 2015, China's 'two sessions' put forward the strategy of 'Internet Plus' to fuel innovation and integrate cloud computing, internet of things, big data with modern manufacturing. In the process of technical innovation and market restructuring, what kind of change the 'Internet Plus' will bring to publishing industry Based on the analysis of the meaning of 'Internet Plus', this paper concludes that the strategy will promote the transformation and upgrading of the publishing industry, in addition, the publishing industry should spare no effort to provide readers with better services. Finally, this paper puts forward the strategies on extending the industrial chain, diversification and 'circle' marketing, etc..

关 键 词：“互联网+” 出版行业 转型升级 融合 

分 类 号：G239.2[文化科学]