从互动到融合:图书出版与影视业融合的多维分析  

From Interaction to Convergence:Multi-dimensional Analysis for Convergence of the Book Publishing Industry and the Film and TV Industry

作　　者：王熙[1] 沈宇虹 

机构地区：[1]天津工业大学传媒艺术系,天津300387

出　　处：《编辑之友》2015年第10期31-33,共3页Editorial Friend

基　　金：天津市科技发展战略研究计划项目(14ZLZLZF00047);天津工业大学思政教育研究专项课题(SZZX14012)

摘　　要：媒介融合与产业融合方兴未艾,研究如何行之有效地推动图书出版业与影视业的融合发展,形成新业态、新盈利模式,实现两个产业的升级转型,具有重要的现实意义和理论价值。文章分析了图书出版业与影视业的产业关联与互动,总结了目前较为可行的融合发展模式,最后从选题、媒体特性、版权三方面提出图书出版业与影视业媒介融合发展的建议。The media convergence and the industry convergence are new in the initial development stage. It's highly important both in reality and theory for us to find an effective way to promote the convergence development of the book publishing industry and the film and TV industry. This paper analyzes the interactive relationship between the book publishing and the film and TV industry and summaries the more feasible development model of convergence. Finally, the paper gives advices to the convergence development of the book publishing industry and the film and TV industry from the perspectives of topic, media features and copyright.

关 键 词：图书出版业 影视业 媒介融合 产业融合 

分 类 号：G239.2[文化科学]