大力提升军队外宣品的传播能力  

Vigorously Promoting the Spread of Military Publicity Materials

作　　者：卢灿烽 

机构地区：[1]国防部新闻事务局

出　　处：《公共外交季刊》2015年第2期29-34,125,共7页Public Diplomacy Quarterly

摘　　要：制作和发放外宣品,是开展对外宣传的传统做法,也是行之有效的对外传播手段。近年来,我军外宣工作在继承传统的基础上,不断丰富传播内容,更新传播方式,推出许多具备国际传播力的军队外宣品。同时,也存在着传播内容区分度较小、传播方法国际化程度较低、传播渠道薄弱单一的问题。大力提升军队外宣品的传播能力,是当前我军事外宣的重大现实课题。Making and issuing publicity materials is the traditional and effective practice of our publicity work. In recent years, the PLA has released a lot of military publicity materials around the world, on the basis of carrying forward this tradition of publicity. Meanwhile, some problems have cropped up, for example, in the contents, in the degree of internationalization of publicity and lack of multiple channels. The major problem is how to vigorously promote the spread of military publicity materials.

关 键 词：传播能力 传播力 重大现实课题 更新传播 对外宣传 传播渠道 传播方法 价值认同 英模人物 新媒体时代 

分 类 号：G206[文化科学—传播学] E222[军事—军事理论]