一种基于微信的市场营销系统设计与实现  

Design and implementation of a marketing system based on micro channel

作　　者：张海云[1] 

机构地区：[1]陕西工业职业技术学院,咸阳712000

出　　处：《自动化与仪器仪表》2015年第12期124-125,128,共3页Automation & Instrumentation

摘　　要：针对当前在智能应用领域比较广泛的微信平台,与房地产营销作为载体,提出一种基于微信的市场营销系统。采用Eclipse3.5作为开发工具,以当前主流的jQuery、J2EE等作为开发技术,选用Oracle10i作为数据库,对该营销网络平台在需求、微信接口、微信推广等方面的开发进行了详细的设计和阐述,从而为当前人们利用智能化手机用作商业宣传提供了良好的参考。Aiming at the micro channel platform, which is widely used in the field of intelligent application, and the real estate marketing as a carrier, a marketing system based on micro channel is proposed. Using Eclipse3.5 as the development tool, the current mainstream jQuery, J2 EE and other development technology, the use of Oracle10 i as a database, the marketing network platform in demand, micro channel interface, micro channel promotion and other aspects of the development of a detailed design and elaboration, so as to provide a good reference for the use of smart phones as a commercial propaganda.

关 键 词：微信 营销系统 JQUERY 微信接口 Oracle10i 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]