服务企业应用收入管理的策略保证  

The Strategy Guarantee for Revenue Management in Service Businesses

作　　者：罗利[1] 郭耀煌[1] 刘月[2] 

机构地区：[1]西南交通大学经济管理学院,四川成都610031 [2]四川大学工商管理学院,四川成都610064

出　　处：《四川大学学报（哲学社会科学版）》2004年第4期24-28,共5页Journal of Sichuan University：Philosophy and Social Science Edition

基　　金：国家自然科学基金资助项目(70201011);国家社会科学基金资助项目(02CTJ001)

摘　　要：随着全球服务经济的迅速发展,以易逝性服务产品为主要研究对象的收入管理已逐步渗透到服务业的各个领域。但是,服务企业要想成功应用收入管理,决不仅仅是建立一套复杂的计算机决策支持系统,而是要求企业从客户管理、人员素质、组织机构、管理流程和管理规范与规章等软环境方面有相应保证。服务企业要想成功应用收入管理,应从管理外部客户和组织内部两个主要方面采取相应的策略。With the rapid development of global service economy, Revenue Management, which is the management technique for perishable service products, has been applied in a great variety of areas in service industry. However, in order to apply RM effectively, in addition to building a complicated RM computer system, all service businesses should assure that customer management, staff quality, organizational structure and so on have been well prepared. The authors attempt to introduce mainly the corresponding policies from the perspectives of managing external customers and internal organization so as to set a solid basis for the implementation of RM.

关 键 词：服务企业 收入管理 差别定价 存量控制 超订 

分 类 号：F719[经济管理—产业经济]