四大媒体特征论  

On the Features of the Four Media Forms

作　　者：李春媚[1] 

机构地区：[1]扬州大学政法学院,江苏扬州225009

出　　处：《湖南大众传媒职业技术学院学报》2004年第1期15-18,共4页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：报纸、广播、电视、网络等四大媒体有着各自的传播特质和文化意蕴。报纸是“读”文化的象征媒介 ;广播是“听”文化的典型媒介 ;电视是“看”文化的代表媒介 ;网络是“新视听”文化的先锋媒介。每一种新媒介的出现都是对已有媒介的整合和延伸。大众传媒的每一次革新 。The four media forms, newspaer, broadcast, TV and net, have different propapation features and cultural implications respectively. Newspapers is the symbolic media of the “reading cultural”, while broadcast is the typical media of the “audio cultural”. TV is the representative media of the “visual cultural” and net is the vanguard of the “new visual and audio culture”. The appearance of each new media is the reforming and stretching of the media in existence. Every innovation of media accompanies the change of human thought and the developing of social culture.

关 键 词：报纸媒体 广播媒体 电视媒体 网络媒体 媒体文化 

分 类 号：G206.2[文化科学—传播学]