春节联欢晚会与其他综艺晚会之比较  

A Comparative Study of the Spring Festival Evening and Common Evenings

作　　者：李三强[1] 

机构地区：[1]北京广播学院,北京100024

出　　处：《湖南大众传媒职业技术学院学报》2004年第1期34-37,共4页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：在影响力逐年下降的情况下 ,春节晚会要想继续生存与发展 ,就必须认真面对自身存在的问题 ,找出发展规律 ,校正发展方向。本文把春节晚会置于电视综艺晚会这一生态环境中 ,通过春节晚会与其他综艺晚会的横向比较 ,找出它们的“同”与“不同”之处 ,在此基础上总结其他综艺晚会留给春节晚会的成功启示 。For the public, the Spring Festival entertainment evening becomes less and less attractive. If it wants to survive the competition and enjoy a further development, the internal problems and defects should be promptly found out and dealt with. The present paper makes a comparative study of the Spring Festival Evening and common evenings, aiming at figuring out the similarities and the dissimilarities existing between the two kinds of evenings, pointing out some problems that need contemplating and further summarizing the enlightenments that common evenings offer us.

关 键 词：春节联欢晚会 综艺晚会 价值取向 传播效果 

分 类 号：G222.3[文化科学] J81[艺术—戏剧戏曲]