从框架理论看国内媒体对“非典型肺炎”的报道  

An Analysis of the Domestic Reports on “SARS” from the Angle of Framework Theory

作　　者：张楠[1] 

机构地区：[1]华中师范大学文学院新闻系,武汉湖北430079

出　　处：《湖南大众传媒职业技术学院学报》2004年第2期30-33,共4页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：现代传媒的高速发展使人们生活在三种不同的现实之中。其中 ,从媒介现实到受众现实是传播学的框架理论研究的重要课题。本文选择国内有关媒体对非典型肺炎的报道 ,探讨其新闻框架 ;同时 ,根据每一时期的流言传播、社会人心安定情况 ,分析受众接受框架。通过二者比较 ,证实预先理论假设 :新闻媒体在反映客观现实时 ,会根据一定标准框选、凸显事件的特殊部分 ;受众在接受媒体报道时 ,也会表现出一定选择 ,从而形成媒介框架与受众框架的趋同、协商或对立 ,实现三种现实间的转换与互动。The speedy development of the modern media causes people to live in three different realities. Among them the media reality and the audience reality are the two important issues of the study of frame theory in diffusion studies. The present paper chooses some domestic media reports on SARS to study the news framework, and, at the same time, analyzes the receiving framework of the audience by reviewing the gossip and the stability situation of society and the public feeling in different periods. Through the comparison of the two, the paper manages to demonstrate a pre supposition of theory: while reflecting objective reality, news media will obviously expose the special parts of the event basing on a certain framework; and while receiving the reports of media, the audience will also make choice, thus causing the assimilating, negotiating and conflicting between the media framework and the audience framework. Consequently, the three realities interchanges and interacts with each other.

关 键 词：中国 “非典型肺炎” 新闻报道 传播学 框架理论 受众现实 媒介现实 

分 类 号：G212[文化科学—新闻学] R183.3[医药卫生—流行病学]