绿色壁垒与我国外向型企业绿色营销模式选择  

Green Barrier and Green Marketing Pattern Choice of Export-oriented Corporations in China

作　　者：张正琴[1] 

机构地区：[1]皖西学院经贸系,安徽六安237010

出　　处：《皖西学院学报》2004年第3期69-71,共3页Journal of West Anhui University

摘　　要：随着经济全球化的发展,一些发达国家为保护本国工业,借环保之名行贸易保护主义之实,筑起绿色壁垒,使我国企业在对外贸易中受到严重影响。面对困境我国企业应实施可持续发展的绿色营销模式。With the economic globe development,by the name of protecting environment,some developed countries protect their own industries and establish green barriers for their trades. Therefore,our corporations have a serious influence on foreign trade. To solve the problems, we should carry out the green marketing pattern with sustainable development.

关 键 词：绿色壁垒 绿色营销模式 

分 类 号：F752.62[经济管理—国际贸易]