有线电视环境下的网络营销模式探讨  

Discussion of Network Marketing Mode Under the Cable TV Environment

作　　者：青虹宏[1] 赵有声[2] 

机构地区：[1]重庆工商大学,重庆400067 [2]重庆大学,重庆400044

出　　处：《中国有线电视》2004年第9期148-151,共4页China Digital Cable TV

摘　　要：网络营销是指借助于数字交互式媒体和互联网络通信技术实现营销目标的一种市场营销方式 ,合理选择信息的载体或管道是有效实施网络营销的关键所在。阐述了有线电视网络的现状、发展趋势和优势 ,对有线电视环境下的网络营销模式进行了探讨 ,指出在有线电视平台上的网络营销将为客户提供更方便、实时和优质的服务 。Network marketing means a marketing mode which resorts to the internet communication technology and data interactive media to realize the goal of marketing .The key of implementing network marketing effectively is choosing the information carrier or pipeline rationally. In this article, the current situation, development trend and the advantages of the cable TV network are elaborated, and the network marketing mode under the cable TV environment is analyzed. It points out that the network marketing on the cable TV platform will offer more convenient, real time and high quality services to customer to strengthen the enterprise's competency and advantage in the competition.

关 键 词：有线电视 网络营销 数字交互式媒体 互联网络通信 市场营销 信息载体 

分 类 号：TN943.6[电子电信—信号与信息处理]