俄语广告语言的语用策略  

Pragmatic Tactics of the Language in Russian Advertisement

作　　者：张相蕊[1] 

机构地区：[1]燕山大学外国语学院俄语系,河北秦皇岛066004

出　　处：《继续教育研究》2004年第3期98-101,共4页Continuing Education Research

摘　　要：广告是语言的艺术 ,广告语言是广告获得成功的关键。换句话说 ,实现说服或鼓动潜在消费者对某种商品的认可并诱使他们购买该商品这一广告终极目标 ,完全依赖于语言因素。Advertisement is an art of language. The language of advertisement is the key to success. In another word, to persuade and encourage customers to endorse some goods and attract them to buy it are the aim of advertisement. So it depends on the language factor. This paper talks about and analyzes the applying strategy of the Russian language from pragmatic point of view.

关 键 词：俄语 广告语言 语用学 运用策略 逆反策略 

分 类 号：H35[语言文字—俄语]