促使零售业态与经营方式演变的因素与规律研究  

Driving Factors and Laws for the Evolution of Retailing Form and Operation

作　　者：刘星原[1] 

机构地区：[1]西安交通大学经济与金融学院,陕西西安710061

出　　处：《当代经济科学》2004年第4期80-86,共7页Modern Economic Science

摘　　要：文章归纳、分析与评价了国内外零售业态与经营方式演变的观点。探讨了零售业态与经营方式演变的“原生性因素”。提出了商业竞争机制、消费者需求变化、企业创新和科学技术应用这四个促进零售业态与经营方式演变的因素 ,以及由这四项因素综合决定零售业态与经营方式具体的发展阶段与内容的一般性规律理论。运用此规律 ,对国内外零售业态与经营方式演变的有关历史、现实、理论和实践等问题进行了分析、解释与预测。On the basis of analyzing, summing up and appraising all the viewpoints at home and abroad on the evolution of retailing form and operation, this paper studies the four proto-factors that gives rise to the evolution of retailing form and operation. They are business competition mechanism, consumer demand changing, business innovation and sci-technological application. Through the study drawn are the general laws for and theories on the concrete developing phases and contents of the retailing form and operation comprehensively determined by the four factors. With these laws and theories, the paper makes analyses, explanations and projections on the issues concerning the history and reality, the theories and practices of the subject.

关 键 词：零售业态 经营方式 原生性因素 商业竞争 发展规律 

分 类 号：F713.32[经济管理—产业经济]