文献服务品牌塑造 兼论NSTL的发展  

BRAND BUILDING OF DOCUMENTATION SERVICE AND THE DEVELOPMENT OF NSTL

作　　者：吴海平[1] 任洁[1] 

机构地区：[1]冶金工业信息标准研究院,北京100730

出　　处：《冶金信息导刊》2004年第3期8-12,共5页Metallurgical Information Review

摘　　要：品牌思想在当前的商品经济社会中非常普及 ,并开始向一些公益事业中延伸。作为公益性事业的图书情报机构 ,特别是工艺性强社会影响面大的文献信息共建共享系统 ,面对信息服务市场日益激烈的竞争形式和企业化运作改革要求 ,也应顺应历史潮流和社会进步 ,创建自己的文献服务品牌。只有这样才能够牢固占有市场并持续发展。通过对NSTL品牌塑造的揭示和剖析 ,提高人们对公益性事业品牌塑造必要性的认识 ,了解公益性事业品牌塑造要点 ,共同推进我国图书情报事业的发展。The brand idea is very popular in current commodity economy society, and it extends to noncommercial facilities. As one of the noncommercial facilities, the library and information organizations, especially the system of literature information co-construction and sharing, with strong commonweal nature and great social influence, facing more and more violent competition forms and the innovation demand of running an enterprise on a commercial operation, should comply with the tide of history and social progress and establish their own brand of documentation service. Only with this way they can occupy the market firmly and develop continuously. Through introducing and analyzing the brand building of NSTL, this article is intended to improve the consciousness of the necessity to establish a brand of noncommercial facilities and introduce the main point of the brand building so as to promote the development of library and information affairs.

关 键 词：国家科技图书文献中心 文献服务 品牌塑造 NSTL 共建共享系统 图书情报工作 

分 类 号：G25[文化科学—图书馆学]