我国连锁超市存在的问题及其发展途径  

The Existing Problems and Development Approach of Suppermarket of Chain

作　　者：李刚[1] 

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150028

出　　处：《哈尔滨商业大学学报（社会科学版）》2004年第4期55-57,117,共4页Journal of Harbin University of Commerce:Social Science Edition

摘　　要：20世纪90年代以来,外资连锁超市纷纷进入中国大陆市场,我国的连锁超市业面临着巨大的挑战。由于我国的连锁超市起步较晚,与外资连锁超市相比还有一定的差距,还有许多需要探索的新问题,在与外资连锁超市竞争的时候尚处于不利的地位。但只要不断努力,找到问题所在,我国采取正确的发展途径,就一定能够取得成功。Industry in catena City that last century nine since 10-year on behalfs, foreign capital catena the City in droves enter the China's Mainland market, our country to face the challenge of bigness. Because of the our country's catena start in City than night, with the foreign capital catena the City compare to still have the certain margin, and still have the many demand to investigate of time that new problem, at with the foreign capital catena the City compete to still be placed in disadvantageous of position. But as long as we continuously work hard. find out problem place, adopt the exactitude's development path, can certainly obtain the success.

关 键 词：连锁超市 营销观念 市场定位 物流管理 供应链管理 行业准入制度 

分 类 号：F721.7[经济管理—产业经济]