拓展湖北省入境旅游市场的策略分析  

A STUDY ON THE STRATEGY OF EXPLOITING INBOUND TOURIST MARKET OF HUBEI PROVINCE

作　　者：冯玮[1] 

机构地区：[1]湖北大学商学院旅游与酒店管理系,中国湖北武汉430062

出　　处：《经济地理》2004年第4期568-571,共4页Economic Geography

摘　　要：入境旅游是湖北省旅游业的重要组成部分,如何进一步有效拓展入境旅游市场是湖北省发展国际旅游业的关键。文章结合湖北省入境旅游市场的发展现状,分析了拓展入境旅游市场面临的主要问题,并在此基础上提出了拓展入境旅游市场的策略。The inbound tourist market is the main sector of tourism industry of Hubei province, how to exploit the inbound tourist market in an effective way is of vital importance to the rapid development of international tourism of Hubei province. This paper based on the analysis of current situation of the inbound tourist market of Hubei province, expounds the principle problems to be solved when exploiting the inbound tourist market of Hubei province, then the author elaborates the strategy of exploiting the inbound tourist market of Hubei province.

关 键 词：湖北 入境旅游市场 市场策略 旅游资源 客源市场 旅游创汇 国际竞争力 旅游产品 

分 类 号：F592.763[经济管理—旅游管理]