网络经济对中国传统伦理文化的影响  

The Impact of Network Economy upon China's Traditional Ethic and Culture

作　　者：孙颖 

机构地区：[1]北京天鸿房地产开发有限责任公司,北京100022

出　　处：《学术交流》2004年第8期111-114,共4页Academic Exchange

摘　　要：网络经济是一种新型的经济形态,其强调个人利益、个人道德自律的新型网络伦理文化与传统伦理文化相冲突。而传统伦理文化可节约我国建立市场经济的成本,增强经济交易所必须的信任感。只有把中国传统的儒家伦理思想和网络经济的伦理内涵相结合,才能建构适应现代电子商务的新型商业伦理文化。Network economy is a new economic form, emphasizing self-interest, individual's morality and self-discipline. However, its ethic have conflicts with traditional moral principles which contribute to saving the cost for establishing market economy of our country and strengthening trust in exchanges. Only through combining conventional Confucian standards with network ethic can we establish a new business culture and morals adapting to modern e-business.

关 键 词：网络经济 网络伦理文化 传统伦理文化 

分 类 号：R49[医药卫生—康复医学]