体验式经济时代的旅游产品营销策略  

Marketing of Tourist Product in the Age of Experience Economy

作　　者：钱慧敏[1] 

机构地区：[1]上海工程技术大学管理学院

出　　处：《上海管理科学》2004年第4期26-27,共2页Shanghai Management Science

摘　　要：在B.Joseph Pine Ⅱ与James H.Gilmore的“体验式经济时代已来临”观点基础上,通过对我国 旅游业的发展状况及旅游产品独特性的分析,提出了旅游企业导入体验旅游营销理念的必要性,并进一步探 讨了体验旅游营销理念在旅游企业营销活动中的具体实施策略。Based on some viewpoints in the age of experience economy put forward by B. Joseph Pine 11 and James H. Gil-more, this paper analyzes the development status of tourism in China and peculiarity of tourist product, offer the marketing notion called experience tourism which is necessary for a tourist enterprise to use in China. It also discusses several specific implementation tactics in the marketing activities.

关 键 词：旅游产品 市场销售 体验式经济 旅游市场 

分 类 号：F590.8[经济管理—旅游管理]