试论导受的实践必要性及其实践策略  

On the Practical Necessity and Tactics of the Guiding Reception

作　　者：邓力[1] 明子丹[2] 

机构地区：[1]西南师范大学学报编辑部,重庆市400715 [2]重庆工商大学党委宣传部,重庆市400067

出　　处：《西南师范大学学报（人文社会科学版）》2004年第5期170-172,共3页Journal of Southwest China Normal University(Philosophy & Social Sciences Edition)

摘　　要：引导受众接受,即运用各种传播手段引导受众接触新闻、选择新闻、理解新闻、记忆新闻,促使受众的思想情感价值态度向着传播者所希望的方向发展,是新闻价值实现的需要,也是新闻导向作用发挥的需要。新闻的导受策略在于以新闻的价值性来满足受众需要,以新闻的艺术传播来吸引受众接触。The guiding reception which can lead the thoughts, feelings and values of recipients and develop the media's purpose by introducing many different kinds of methods, is just the demand for realizing the news value and putting the news into good use. It's tactics lie in that the news value will meet recipients' demand and that it's artistic communication will attract recipients.

关 键 词：新闻 导受 实践 必要性 策略 

分 类 号：G210[文化科学—新闻学]