价格战成因的再认识——以我国家电企业为例  

Rethinking on the Causes of the Price War

作　　者：曹小春[1] 

机构地区：[1]南京审计学院,江苏南京210029

出　　处：《山西财经大学学报》2004年第4期50-55,共6页Journal of Shanxi University of Finance and Economics

基　　金：国家社会科学基金项目<中国家电市场的企业竞争与"价格战"问题研究>(批准号:01EJY008)的研究成果之一。

摘　　要：关于价格战成因的观点很多,如供过于求论、易进难出论、产品同质论、价格敏感论等,它们都存在一些缺陷。消费者觉察"产品利益"无差异的产品实际出现供过于求或预期供过于求应是价格战形成的关键因素,它与其他因素一起促成了大多数的价格战。Various views are held concerning the causes of price war and they are not without being flawed by some shortcomings. The author holds in his article that the key factor is the perceived excessive supply (both actual and expected) of the products that are non-differentiated in their benefit. Adding its force to other factors, it brings about the prevalent price war.

关 键 词：差异化 价格战 觉察价值 家电企业 

分 类 号：F714.1[经济管理—产业经济]