引爆黑色  

Detonate Black

作　　者：吕淑梅[1] 夏海斌[1] 胡艳华[1] 

机构地区：[1]湖北工学院,武汉430070

出　　处：《包装工程》2004年第3期121-122,共2页Packaging Engineering

摘　　要：设计界一直在强调个性与创新 ,有个性的创新背后仍需要丰富的文化背景 ,而爆果汽的暂时成功优势何在 ,如何在保持个性的同时营造文化内涵 ,设计如何在吸引视线后营造品牌意识 ,是本文的诉求重点。Personality and innovation are always emphasized in design circles. Besides personality innovation, rich culture background is needed. How to construct cultural connotation while retaining personality at the same time? How to attract people and to build famous brand at the same time? Some ideas were given from analyzing the successfulness of ”Pal” soda water.

关 键 词：文化背景 品牌意识 品牌文化 市场竞争 个性 时尚 

分 类 号：J524.1[艺术—艺术设计]