多心理账户下基于BPT的ISC优化设计  

Optimization Designing of ISC Based on BPT with Multiple Mental Accounts

作　　者：姜继娇[1] 杨乃定[1] 

机构地区：[1]西北工业大学管理学院,陕西西安710072

出　　处：《中国管理科学》2004年第3期115-120,共6页Chinese Journal of Management Science

基　　金：国家软科学研究计划项目(2003DGS3B034);航空科学基金项目(03J53074)

摘　　要：针对顾客有限理性引起的需求模糊性和动态性特征,引入行为金融于ISC(集成供应链)系统,以Friedman和Savage之谜为释例,指出了顾客的金字塔式心理账户结构,解释了因顾客需求非理性波动引致产生的诸多实证异象。以顾客满意为驱动力,基于QFD(质量功能展开)将顾客需求转化为对ISC各个环节的满意度评价,并利用模糊语言值优化了顾客对ISC各环节的需求重要度,确定了顾客满意度的自相关函数及其与ISC优化设计间的关联函数。在多心理账户条件下,基于行为证券组合理论(BPT)最终建立了一种具有机会约束属性的顾客满意度目标规划模型。Focusing on the bounded rational fuzziness and dynamic characteristics of customers' requirements,behavioral finance is introduced into ISC(Integrated Supply Chain)system.With the riddle of Friedman and Savage as a case,it's indicated the pyramid structure of consumers' mental accounts,which interprets many ISC empirical abnormity phenomena with bounded rational consumption fluctuation.Driven by customer satisfaction,customers' requirements are transferred as the customer satisfaction degree evaluation of each ISC process.The weights of customers' requirements on each ISC process are optimized with the value of fuzzy language.It's defined the correlation functions among customer satisfactions and the relation function with each ISC process.Finally,it's formed the customers' satisfaction degree goal programming model with chance constrained attributes based on behavioral portfolio theory with multiple mental accounts.

关 键 词：集成供应链 质量功能展开 行为证券组合理论 多心理账户 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]