关于西藏藏药品牌建设的几点思考  

SUGGESTIONS ON ESTABLISHING REPUTATION FOR TIBETAN MEDICINE

作　　者：李志英[1] 

机构地区：[1]西藏大学经济管理学院,西藏拉萨850000

出　　处：《西藏大学学报（社会科学版）》2004年第3期34-37,共4页Journal of Tibet University

摘　　要：本文就西藏藏药品牌建设作了探讨,提出企业要正确认识品牌战略,企业在进行品牌战略规划时必须一步到位,突出“得天独厚”的核心价值与个性,从产品形象、价格形象和广告形象等方面要形成品牌,西藏藏药企业应该实行战略联盟,携手打造“西藏藏药”大品牌。The first problem for a Tibetan medicine enterprise to solve is the right understanding of reputation for the purpose of establishing reputation. The strategic program for the reputation of the enterprise should reach the designated position for the first time, and the Tibetan medicine product should give prominance to the central value and character of ″abound in gifts of nature″. Whether or not the strategic program for reputation can be fulfilled depends on determination of the enterprise. This article carries on a discussion on some problems and suggestions in establishing Tibetan medicine reputation from forms of product, price, advertisement and etc.

关 键 词：西藏藏药品牌 战略规划 品牌形象 战略联盟 

分 类 号：F713[经济管理—产业经济]