胶片市场守望者  

New rivalry between Lucky and Kodak

作　　者：李圆 

出　　处：《IT经理世界》2004年第16期32-36,36-8,共5页

摘　　要：在主业市场发展放缓和跨国公司大兵压境的双重挤压下,乐凯应该如何应对?Lucky is the sole Chinese maker of photo film. It reached an agreement of joint venture with Kodak. Under the agreement, Kodak transfers its technology and a production line in China to help Lucky make film with Kodak's quality and Lucky's brand. On the other hand, Kodak can own 20% share of Lucky. The government's sanction against Kodak's monopoly blocks the smooth implementation of the agreement. Lucky's film cannot be sold at 8,000 Kodak shops throughout the country, not mention overseas Kodak shops, though this is a part of the agreement. In fact. competition between the two parties is much stronger than cooperation. Lucky hopes that the high quality film will help it to enter China's vast rural areas which are almost untouched market up to now and has huge potential in the coming five to ten years. Lucky's target is to triple film sales by 2008. In the digital realm, Lucky finds another partner, Epson. The latter provides digital printers and the former provides paper and other consumable materials to Lucky photo shops. Now there are 530 Lucky shops starting digital printing business throughout the country. The future of Lucky-made consumable materials is optimistic and these materials can create more profit for Lucky. But Kodak has set up 1800 digital printing shops. Lucky must accelerate the establishment of digital printing shops.

关 键 词：乐凯集团 胶片行业 中国 跨国公司 合资经营 市场占有率 核心技术 产品质量 品牌形象 

分 类 号：F426.7[经济管理—产业经济]