现阶段关于中国企业实施跨国经营的战略思考  

Concerning the Strategic Consideration of Transnational Management Practiced by Chinese Business Enterprises

作　　者：陈秀峰[1] 杨勇[1] 

机构地区：[1]南京理工大学人文与社会科学学院,江苏南京210094

出　　处：《南京理工大学学报（社会科学版）》2004年第3期55-58,共4页Journal of Nanjing University of Science and Technology：Social Sciences

摘　　要：经济全球化浪潮对我国民族企业的生存发展能力提出了新的要求,尤其是在加入WTO之后,国内企业会在更大范围和更深的层次上面临激烈的国际竞争。为此,中国企业只有主动迎战,实施“走出去”的战略,才能在国际竞争中不断完善自己,提高民族工业的整体实力。本文认为,在市场经济条件下,国家和企业本身都必须为此做出努力,制定正确、高效的应对战略,共同为中国企业走向世界,实施跨国经营营造良好条件。The wave tide of economic globalization puts forward a new request to the existence and development of the business enterprises in our country, especially after entering WTO, national business enterprises are be faced with fierce international competition on a larger scope and deeper level. Only when Chinese business enterprises greet the challenges actively and put the strategy of the 搘alk out?into practice, it can make Chinese business enterprises continuously perfect themselves during the international competition and increase the strength of the whole national industry. This thesis suggests that the business enterprises as well as the nation should make every effort for this, establishing the right and efficient strategy, helping the Chinese business enterprises head for the world, and creating the good conditions for them to put their transnational management into practice.

关 键 词：经济全球化 跨国经营 国际竞争 战略思考 

分 类 号：F120.3[经济管理—世界经济]