网络经济的正反馈效应  

The Network Economy's Positive Feedback Effect

作　　者：何艳[1] 

机构地区：[1]同济大学经济与管理学院,上海200433

出　　处：《商业研究》2004年第18期173-174,共2页Commercial Research

摘　　要：网络经济具有极强的正反馈效应。当许多公司争夺正反馈效应市场时,只有一个赢家,这种情况在网络经济中最为突出。网络越大越有价值,这就使强者越强,弱者越弱,使需求方或供给方规模经济具有强烈的正反馈市场,最大的赢家则是推出受正反馈推动的技术性企业。The phenomenon that bigger scale of netword is a better choice produced today s very widespread positive feedback effect. This paper' s focus is a market that possess' strong positive feedback effect because of supply' s and demand' s economies of scale. In information economy, the biggest winner is one who produces new technology, which is pushed by positive feedback effect. This paper' s purpose is to disinguish key element of successful strategies in network economy.

关 键 词：网络经济 正反馈 网络外部性 转移成本 

分 类 号：F713.36[经济管理—产业经济]