论市场营销机制在特需医疗服务中的应用  

Discuss on Application of Marketing and Distribution Mechanism in Special demand Medical Treatment Services

作　　者：包亚萍[1] 吴映飞[1] 王德耀[2] 

机构地区：[1]复旦大学附属中山医院,上海市200032 [2]复旦大学公共卫生学院,上海市200032

出　　处：《中国医院管理》2004年第6期30-32,共3页Chinese Hospital Management

摘　　要：市场营销机制是特需医疗服务的内在动力。文章从社会学、经济学和管理学的角度分析了医疗服务高度社会化背景下市场营销机制的特征,结合国情阐述了市场营销机制在特需医疗服务中的具体应用,提出了在现有条件下完善特需医疗服务市场营销机制的主要措施。The marketing and distribution mechanism is the inner drive of Special demand medical treatment services.This article will anal the marketing and distribution characteristics under the background of highly socialization from a point of view of sociology,economics and management,expatiate the detailed application of marketing and distribution mechanism used in the special demand medical treatment services and put forward some main measures as to how to improve marketing and distrbution mechanism in special demand medical treatment services at present.

关 键 词：特需医疗服务 市场营销机制 应用 管理 措施 

分 类 号：R197.1[医药卫生—卫生事业管理]