大众传媒与小康社会  

The Mass Media and Well-off Society

作　　者：王传寿[1] 

机构地区：[1]安徽省社会科学院,安徽合肥230022

出　　处：《安徽广播电视大学学报》2004年第3期1-5,共5页Journal of Anhui Radio & TV University

基　　金：安徽省社科联2003年课题(项目编号200339)。

摘　　要：传媒经济是小康社会的重要物质基础;媒介文化是小康社会的舆论力量。因此,要办好传媒,服务小康社会。第一,坚持政治家办报,把握正确舆论导向;第二,实行企业家管理,做大做强媒介产业;第三,提倡新闻家编报,提高媒介的文化品位。Media economy is an important material basis in a well-off society,and media culture is the public voice of it.In order to improve the mass media culture and serve the well-off society,we should first stick to the idea that statesmen conducting newspaper to keep correct consensus;and at the same time,com-ply the enterpriser administering to develop the media industry;thirdly,call for professionals to edit newspa-per to elevate the culture quality of the media.

关 键 词：大众传媒 小康社会 舆论导向 文化品位 媒介文化 传媒经济 

分 类 号：G206.3[文化科学—传播学] F124.7[经济管理—世界经济]