论导游语言艺术及其运用  

On the Art and Use of Guiding Language

作　　者：沈晨仕[1] 陈雅秋[1] 

机构地区：[1]湖州职业技术学院人文分院,浙江湖州313000

出　　处：《湖州职业技术学院学报》2004年第3期64-66,80,共4页Journal of Huzhou Vocational and Technological College

摘　　要：导游语言表达是一门艺术 ,它是衡量导游接待质量的重要标志。导游在接待工作中应掌握工作语言、表情语言、形体语言和服装语言这四种语言的内容和表达技巧 ,使导游讲解更富感染力 ,在思想、情感及信息上达到与游客有效地传递与沟通的目的。For guides, how to well explain the scenic spots to tourists is a kind of art, and also it is a standard to judge the reception quality in their job. It is important for them to grasp the contents and the expression skills of four kinds of languages to make the explanation more effective. By doing this, guides can deliver information materials to tourists in order to communicate with them more effectively.

关 键 词：导游 接待工作 语言艺术 表情 形体语言 服装 工作语言 

分 类 号：F590.63[经济管理—旅游管理]