树立服务品牌 促进高校图书馆发展  

Building up the Service Trademark and Promoting the Development of University Library

作　　者：陈伟[1] 陈德磊[1] 

机构地区：[1]淮北煤炭师范学院图书馆,安徽淮北235000

出　　处：《科技情报开发与经济》2004年第9期47-48,共2页Sci-Tech Information Development & Economy

摘　　要：介绍了服务品牌的概念,论述了高校图书馆引进现代企业服务品牌的重要意义,提出了高校图书馆应采取树立现代营销理念、培养一流馆员队伍、提高管理水平、推出本馆特色服务及个性化服务等措施,来提高读者服务的质量。This article introduces the conception of the service trademark, exp ounds the significance of bringing the modern enterprise's service trademark int o university library, proposes that university library should adopt measures to improve quality of reader service such as building up modern marketing ideas, tr aining first-class librarians group, improving managing level and presenting th e library's characteristic service and personalized service and so on.

关 键 词：高校图书馆 服务品牌 服务理念 图书馆品牌 

分 类 号：G258.6[文化科学—图书馆学]