解析我国零售业发展中存在的难题  

Analyzing the Difficult Question of Chinese Retail Business Development

作　　者：张金萍[1] 

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150076

出　　处：《哈尔滨商业大学学报（社会科学版）》2004年第5期94-97,共4页Journal of Harbin University of Commerce:Social Science Edition

摘　　要：加入WTO后,零售业加快进入我国的步伐,这对民族零售业的发展带来巨大的冲击。要想在激烈的竞争中求得生存和发展,必须全面分析我国零售业发展中存在的问题,找到问题的症结。主要从宏观、微观两个层面对我国零售业发展中存在的问题进行深入分析,以期为制定有针对性的解决措施提供线索,促进我国零售业快速、稳定、健康地发展。After entering the WTO, the foreign retail business accelertes paces entering our country, this brings enormous impact to development of the national retail business. Want to achieve surviving and develop during keen competition, must analyze the question of Chinese retail business development all-sidedly, And found the curx of the question. The article carries on analysis to the question that exists from two aspects of macroscopic, microcosmic in the development of retail business of our country mainly. The aim is to give a chue for making the pointed settlement measures, and promote the retail business of our country developing fast, steadily and helthily.

关 键 词：零售业 零售企业 零售理论 制造业 行业协会 企业文化建设 无形资产开发 经营制度建设 

分 类 号：F724.2[经济管理—产业经济]