我国商业银行的服务定价策略选择  

Options on Service Pricing of the Commercial Bank in China

作　　者：张海燕[1] 刘艳[2] 

机构地区：[1]华南师范大学,广东广州510631 [2]广东金融学院,广东广州510521

出　　处：《广东金融学院学报》2004年第4期47-50,共4页Journal of Guangdong University of Finance

摘　　要：加入WTO以后,外资银行大举进入中国,为了增强我国商业银行的竞争力,我国正逐步建立银行服务收费制度。然而,不同银行对此反应也截然不同。对此,笔者认为与存款有关的服务收费与否以及多少取决于商业银行自身的市场定位与营销策略,存款定价可以用来为银行的各种服务形成特定的客户基础。After China joining WTO, lots of foreign capital banks entered into the Chinese financial market. To strengthen the competition ability of the commercial banks of China, we are establishing service charge system step by step. However, different banks react differently. The authors think that deposit service charge depends on sale strategy and the market position of commercial bank itself, deposit pricing can be used to form specific customer foundation for various services of bank.

关 键 词：商业银行 中国 金融服务价格 定价策略 市场定位 营销理念 核心竞争力 

分 类 号：F832.33[经济管理—金融学]