启动我国农村旅游市场的条件分析及策略构想  

The Analysis and Strategic Thoughts of Starting up the Rural Tourism Market in China

作　　者：周艳丽[1] 郑建瑜[1] 

机构地区：[1]上海师范大学旅游学院,上海200234

出　　处：《桂林旅游高等专科学校学报》2004年第4期22-25,共4页Journal of Guilin Institute of Tourism

摘　　要：我国全面建设小康社会步伐加快,社会和人民财富迅速增加,旅游事业面临着大发展的良机。随着三农问题的解决,拥有8亿消费者的农村旅游市场必将开始启动。运用1994年以来统计年鉴的相关数据,对农村旅游市场的现状做了初步分析,着重阐述了启动农村旅游市场的条件,并相应提出了一些应对策略。With the development of all-sided easy society in China, the wealth of our society and common people are increasing rapidly and tourism industry is confronted with the great opportunity of development. If the problem of 'agriculture, country and farmer' is solved, the rural tourism market will be started soon, which have 800 million consumers. This paper analyzes current situation of rural tourism market and illustrates the conditions of starting the rural tourism and corresponding measures, with relevant annual data since 1994,

关 键 词：农村旅游市场 中国 农村居民 旅游需求 居民收入 

分 类 号：F592[经济管理—旅游管理]