我国体育中介市场现状与对策研究  

Research on the Present Situation and the Strategy of the Sports Agency Market in China

作　　者：谭建湘[1] 邹亮畴[1] 张宏[1] 梁利民[1] 楚继军[1] 张书喜[1] 李仲明[1] 顾伟农[1] 刘可夫[2] 黄文卉[3] 张保华[4] 

机构地区：[1]广州体育学院,广东广州510075 [2]广东工业大学,广东广州510090 [3]国家体育总局信息中心,北京100763 [4]中山大学,广东广州510275

出　　处：《广州体育学院学报》2004年第5期5-8,12,共5页Journal of Guangzhou Sport University

基　　金：国家社会科学基金项目课题 ( 0 1BTV0 12 )

摘　　要：我国体育中介市场经历了探索和规范发展两个阶段 ,体育中介组织的规模日益扩大 ,中介业务范围逐步拓宽 ,中介队伍逐步规范 ,中介市场的需求逐步兴旺 ,市场体系逐步形成 ,但中介市场发展过程中存在着资源开放性程度不高 ,市场秩序尚不规范 ,中介组织竞争力不强 ,缺乏行业自律及中介企业效益下滑等问题。需要从行业规划、市场资源开放、经济政策、培训制度。The sports agency market in China has experienced two stages of exploration and standard development The present situation shows that the scale of the sports agencies is being enlarged, the range of their business is being broadened, the staff's qualities are being improved, the needs on the sports agency market are being increased and the market system is being formed Five problems exist in agency market in China, the degree of the openness to the market resources is low in the process of the development of the market, the market order is not standardizing yet, the competitive power of the sports agencies is weak on the market, there is a lack of industry self-discipline, the benefits of the sports agencies are on the decline In order to resolve the above problems, some strict measures to reform and perfect the sports agency market should be taken in terms of the industry planning, exploitation of the market resources, economy policy, training system, supervision and management of the market and industry self-discipline

关 键 词：体育中介市场 现状 对策 

分 类 号：G80-05[文化科学—运动人体科学]