关于我国竞技健美操运动市场化的探讨  

Study on the Marketing of Competitive Aerobics in China

作　　者：金逵[1] 张平[1] 孟宪君[1] 于晖[1] 

机构地区：[1]北京体育大学,北京100084

出　　处：《北京体育大学学报》2004年第9期1166-1168,共3页Journal of Beijing Sport University

基　　金：2003年校管重点课题。

摘　　要：针对竞技健美操运动在我国新时期的发展现状及发展对策进行研究,探讨运动项目市场运作的基本条件、项目管理经营的理想模式以及竞技健美操运动队物质保障,确立竞技健美操运动市场化过程以建设项目基地、培育消费群体、积极与大众传媒合作为要素。The paper makes a study of the marketing about the present condition, the existing problem and future development of competitive aerobics in China in order to investigate the basic conditions of marketing, the ideal model of event management as well as the material guarantee of competitive aerobics teams and establish the process of marketing of competitive aerobics which should take building event bases, creating consuming groups and active cooperation with mass media as main elements.

关 键 词：竞技健美操 管理经营 物质保障 市场化要素 

分 类 号：G831.31[文化科学—体育训练]