我国东部旅游地带旅游产品的竞争优势  

Competitive Advantages of Tourism Products In Eastern China

作　　者：邓明艳[1] 罗莹华[2] 

机构地区：[1]乐山师范学院旅游与经济管理系,四川乐山614000 [2]韶关学院旅游系,广东韶关512005

出　　处：《韶关学院学报》2003年第10期71-76,共6页Journal of Shaoguan University

摘　　要：我国东部旅游业的发展证明,旅游业的发展水平决定于由旅游产品的特征和旅游产品的开发能力所构成的竞争优势。东部旅游地带开发了丰富的旅游产品,满足了不同的旅游需求;旅游产品的文化底蕴深厚,提升了旅游产品的层次,满足了旅游消费中的文化需求;旅游产品的结构层次完整,具有很强的吸引力;旅游产品的开发能力强,使东部地带旅游市场充满活力。这些竞争优势使东部地带旅游业的发展始终处于我国的领先地位。The development of tourism industry in Eastern China proved that the development degree of tourism industry is dominated by Characteristics of tourism products and development ability.Plentiful tourism products are developed in tourism districts in eastern China,which meets various tourism needs;These products are endowed with profound cultural needs.Tourism products in these area have integrated makeup and tremendous attraction,which makes tourism market in eastern China Permeated with energy.Owing to all these Competitive advantages,the development of tourism industry in eastern China is in the first place all the time.

关 键 词：旅游产品 竞争优势 中国东部 

分 类 号：F592[经济管理—旅游管理]