欧洲成品油零售市场发展给我们的启示  

Lessons from the Development of the EuropeanProducts Retail market

作　　者：田景惠[1] 李军[1] 董加孟 刘宪华 李平[1] 

机构地区：[1]中国石油天然气股份有限公司 [2]中国石油辽宁销售分公司 [3]中国石油山东销售分公司

出　　处：《国际石油经济》2004年第8期35-39,共5页International Petroleum Economics

摘　　要：欧洲成品油市场发展已相对成熟,但竞争仍十分激烈。为客户最大限度地提供便利服务、降低销售成本和积极应用先进的技术手段是加油站发展的方向。重视HSE(健康、安全、环保)建设是油品销售企业发展的重要社会责任。面对国内市场国际化的挑战,中国成品油销售企业必须学习和借鉴国际大石油公司的发展经验,加速管理理念更新,进一步强化五种观念,即网络化观念、市场观念、信息观念、细节服务观念和HSE观念,加快推进油品销售管理的信息化建设,加速提高加油站管理水平和竞争能力。Giventhefiercecompetitionintheproductoilmarket,European gas stations have had to seek their development by offering best everservicetoclients,reducingtheirsalescostandadoptingcosteffective new technologies. Improving health, safety and G 35environment (HSE) standards are the social and regulatory responsibility of all the oil sellers and have to be considered seriously. In face of the increasing market competition and challenges in the domestic and overseas markets, Chinese oil product sales companies have to draw upon the experience of globaloilcompaniestoacceleratetheupdatingoftheirmanagement philosophies. Thereisagreatdealthatcanbelearntfromoverseas practices, especially in distribution networks, marketing , informationsystems,serviceandintheimplementationofrigorous HSE standards. Adoption of relevant overseas advances is likely tobeveryproductiveforChineseoilcompanyretaildivisionsto boost the informatization of their oil product marketing management, upgrade their management and sharpen their competitiveedge.

关 键 词：油品销售 发展 中国 成品油销售企业 便利 国际大石油公司 加油站管理 观念 最大 技术手段 

分 类 号：F45[经济管理—产业经济]