论大学形象的塑造  

On the Construction of University Figure

作　　者：付建中[1] 

机构地区：[1]唐山师范学院教育系,河北唐山063000

出　　处：《黑龙江高教研究》2004年第11期21-23,共3页Heilongjiang Researches on Higher Education

摘　　要：大学形象的塑造涉及方方面面的问题,首先,要了解良好大学形象的基本特点,其次,要正确处理建立良好大学形象的各种关系,同时,还要把握塑造良好大学形象的策略和措施。The construction of university figure relates to many questions. Firstly basic characteristics of university figure should be understood. Secondly various relationships with the construction of university figure are also dealt with well. Thirdly it is very important to know the strategies and measures of the construction of university figure.

关 键 词：大学 大学形象 塑造 

分 类 号：G640[文化科学—高等教育学]